A well-considered hotel concept has become essential in the face of present competition. Based on a previously defined positioning strategy, Zarges von Freyberg Hotel Consulting will support you in the development of an up-to-date concept suitable for the location in question.
This hotel concept will take into account the constantly increasing guest requirements.
Within the framework of the consultancy relating to the hotel concept we shall also evaluate any architect’s plans which may already exist. We shall supply recommendations with regard to the individual elements within the marketing mix and for the optimisation and design of experiences along the so-called “Customer Journey”.