feasibility analysis
One feasibility analysis forms a strategically important basis for your hotel project. It defines the chances of success in unfolding of a new hotel. The analysis also examines the prospects of converting an existing property into a hotel. As part of the feasibility analysis, we define which hotel concept at the location is promising. In addition, we predict whether and how the company will operate Perform economically will.
Feasibility analysis procedure
- Site analysis and assessment: Visit of the future hotel location by consultants and evaluation of the framework conditions and suitability for a hotel business in the form of a SWOT analysis
- Market and competitor analysis: Determination of micro and macro location-specific supply and demand potential, brief analysis of relevant competitor companies and evaluation of their product range
- Preparation of a positioning strategy: Explanation of various positioning alternatives followed by recommendation of the optimal positioning strategy including definition of suitable target groups, core brand values and unique selling points
- concept development: Preparation of a coherent overall concept taking into account current trends as well as the results of the market and competitor analysis and your ideas and ideas
- Profitability calculation and audit: Extrapolation of the expected income and expense structure as well as the operating result and subsequent statement of the sustainability and profitability of the project
Das sagen unsere Mandanten
Silva Mountain
“The well-founded analysis as part of a feasibility study was the most important basis for us to successfully develop our new hotel project. A suitable positioning and a targeted marketing strategy played decisive roles, with Zarges from Freyberg Hotel Consulting providing us with significant support. What we particularly appreciate about the consultants is their passion for the hotel industry, which they share with us, but also their neutrality when it comes to recommendations and reviews. ”
International Tourism Organization AG
“Zarges von Freyberg Hotel Consulting helped us make the right decisions for a hotel project in Sicily through a highly analytical approach. We really appreciated the very pleasant and professional cooperation. ”
Immobilien Freistaat Bayern
“With Zarges von Freyberg Hotel Consulting, we have found a valuable partner who has been supporting us in hotel and tourism-related real estate projects for several years. We particularly appreciate the very individual approach, the comprehensive industry knowledge and the ability to develop innovative concepts for various locations. The reports meet a very high quality standard and always serve as an important basis for us to make decisions. ”
Kreissparkasse Miesbach-Tegernsee
“For us and especially for our customers, the professional and targeted advice provided by Zarges von Freyberg Hotel Consulting represents considerable added value. The concepts developed are a very good basis for financing decisions both when it comes to upcoming investment financing and when dealing with crisis situations.”
