Burkhard von Freyberg is managing partner of Zarges von Freyberg Hotel Consulting and a partner of Online Birds — The Hotel Marketing Company. In addition to teaching assignments specific to hotels in Germany and abroad, he has also held a professorship in hospitality management at the Faculty of Tourism at Munich University of Applied Sciences since 2009.

Before founding his own hotel consulting company in 2008, he worked for the Treugast Solutions Group for several years as a senior consultant with a focus on feasibility studies for hotel projects in Germany and abroad.

Burkhard von Freyberg studied business administration at Ludwig-Maximilians-University in Munich and received his doctorate at the University of Regensburg, completed a hotel management apprenticeship at the Hotel Bayerischer Hof in Munich and worked in his parents' catering business. He is also a book author, speaker and advisory board member in various hotel businesses as well as a (jury) member of various expert committees.

Curriculum vitae (extract)

Since 2022
Gut Immenhof
Member of the Advisory Board
2017 — 2022
Travel Charme Hotels and Resorts (Hirmer Hospitality)
Member of the supervisory board
Since 08/2012
Online Birds — The Hotel Marketing Company, Munich
Shareholder
Founding of Online Birds — The Hotel Marketing Company together with Stephanie Zarges-Vogel and André Meier
Since 2009
Munich University of Applied Sciences, Faculty of Tourism
Professor of Hospitality Management, Director of the Master's Program
Fields of research: hotel project development, strategic hotel management and hospitality experience management
Since 02/2008
Zarges von Freyberg Hotel Consulting, Munich
Managing Partner
Founding of their own consulting firm together with Stephanie Zarges-Vogel
2004 — 2008
TREUGAST Solutions Group, Munich
enior Consultant, Scientific Director of the TREUGAST International Institute of Applied Hospitality Sciences

publications

Berlin 2021
Hospitality Controlling (ed.), 3rd edition
berlin
Hospitality Development (ed.), 3rd edition (with Laura Schmidt, Elena Günther)
Munich 2019
Strategic Management for the Hotel Industry: Theory and Practical Examples, 2nd edition (with Sabrina Zeugfang, Laura Schmidt)
Berlin 2019
Hospitality Consulting (ed.), 2nd edition (with Susanne Steppat)
Munich 2018
Hotel Management, 5th edition (with U. Karla Henschel, Axel Gruner)
Stuttgart 2017
Successful in private hotels, 2nd edition (with Axel Gruner, Marina Lang)
Stuttgart 2016
Managing innovations in hotels and restaurants
Stuttgart 2016
Managing catering: seize sales opportunities, avoid cost traps (with Axel Gruner, Moritz Euchner)
Stuttgart 2015
Sustainability as a success factor (with Axel Gruner, Manuel Hübschmann)
Stuttgart 2014
Creating experiences in hotels and restaurants (with Axel Gruner, Katharina Phebey)
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