Hotel consulting in the area of (re) positioning
A coherent, clear positioning In the market environment, the hotel industry is becoming enormously important due to increasing competitive pressure. As part of hotel consulting, we develop promising positioning strategies. We understand this to mean the definition of an orientation of existing or newly planned hotels that is appropriate to the market and competitive situation. Zarges from Freyberg Hotel Consulting will help you, as required, your market position expand or realign. In addition, through our consulting services, you can achieve an optimal concept to develop for your hotel.
Procedure for (re) positioning
- analysis of the initial situation (for example using a Mystery Guest Checks)
- Brief review of the market and competitive situation
- Defining the desired hotel standard
- Illumination and evaluation of various positioning alternatives
- Identification of relevant target groups, unique selling points and core brand values
- Subsequent concept development for all areas of the marketing mix as part of the most promising alternative
- If relevant, formulate a name addition, slogan and positioning guideline
- Possibly making recommendations to adapt the existing product
- Definition of individual marketing and sales activities
Das sagen unsere Mandanten
International Tourism Organization AG
“Zarges von Freyberg Hotel Consulting helped us make the right decisions for a hotel project in Sicily through a highly analytical approach. We really appreciated the very pleasant and professional cooperation. ”
Hotel Gut Immenhof
“We found the advice provided by Zarges von Freyberg Hotel Consulting to be very competent, helpful and pleasant during the construction and pre-opening phase of Hotel Gut Immenhof. We appreciate the flexible design of services according to our wishes — for example in the form of a written strategy paper, an on-site workshop or the organization of a director search. The consultants' well-founded recommendations always provided significant assistance in making important decisions regarding the construction and opening of hotels.” What we particularly appreciate about the consultants is their passion for the hotel industry, which they share with us, but also their neutrality when it comes to recommendations and reviews.”
