Our services for
in hotel consulting

Our hotel consulting service portfolio

Zarges von Freyberg Hotel Consulting's holistic consulting approach is characterized primarily by practical relevance and orientation towards the actual feasibility of the recommended strategies and measures. We attach great importance to strong concepts that create unique position in subsequent marketing. Our portfolio in the area of hotel consulting includes services for both existing hotels as well as for new hotel developments. Find out more about our portfolio of services in the area of hotel consulting below. Of course, we would be happy to provide you with a tailor-made consultation offer. Please contact us directly here.

analysis

strategy

optimization

transposition

transposition

Our services for
existing hotels

Hospitality consulting for existing hotels at Zarges von Freyberg. Due to constantly increasing expectations from guests and the large number of new hotels being created, the pressure for hoteliers to assert themselves in the market is growing. Zarges von Freyberg Hotel Consulting supports hoteliers in overcoming individual business hurdles.

Within our range of services, we offer classic restructuring advice and in-depth operational analysis. We support you in repositioning your business through strategic measures. We optimize your processes and advise you on expansion or conversion.

Renovation

In order to achieve maximum added value for a hotel in the future, renovation is essential in some cases. Our portfolio of consulting services for the hotel industry includes, among other things, the preparation of a corresponding restructuring report.

Optimization

Even without major structural changes, untapped potential can usually be uncovered and exploited. Based on a potential analysis, we provide you with practice-oriented measures to increase efficiency.

(RE-) Positioning

Together with you, we develop a stringent positioning strategy tailored to your hotel so that you can redefine, expand or further strengthen your market position in the future.

Marketing Strategy

In order to stand out from the competition and attract new customers, we work with you to develop a coherent marketing strategy for your hotel based on the seven elements of the marketing mix.

Extension and Conversion

By checking the plausibility and optimization of your plans in detail, we are happy to help you successfully implement your hotel extension or renovation project.

Financial Planning and Controlling

In order to achieve maximum business efficiency for your hotel, we support you with hotel controlling. We consider all topics related to financial planning, such as the preparation of budget plans, controlling reports or cash flow calculations.

Mystery Guesting

Um zu erfahren, wie Hotelgäste Ihren Betrieb tatsächlich wahrnehmen und an welchen Stellen noch Optimierungspotenzial besteht, bietet sich Mystery Guest Checks an.

Directors Search

We support you in your search for suitable management personnel. With the help of a detailed pre-selection and a casting with all top candidates, we will work with you to find a hotel manager that is right for your hotel.

For new hotel projects
new hotel projects

Our hotel advice for new hotel projects. The development of a new hotel project requires not only practical and detailed planning, but above all profound industry knowledge. Thanks to our many years of extensive experience in hotel development, we are familiar with the latest trends. Our consulting experts have in-depth knowledge of domestic and international hotel concepts and can therefore perfectly assess the chances of success of new hotels in various locations. In addition to classic services, our range of services includes feasibility analysis with site and competition review, the development of a promising concept as well as well-founded and realistic extrapolation, including Operator search.

Feasibility Analysis

Through an extensive concept review and a well-founded profitability calculation, including a profitability check, our feasibility analysis forms a valuable basis for the success of your hotel project.

Location Analysis for Your Hotel

In order to find the ideal location for your project, we evaluate it based on a well-founded location analysis for your hotel so that you can make maximum use of its potential.

Positioning Strategy

Together with you, we develop a stringent positioning strategy tailored to your hotel project in order to lay the foundation for a successful future market position.

Concept Development

We develop a coherent and feasible hotel concept for your new hotel by looking at existing plans from a hotel perspective and making recommendations for optimization.

Profitability calculation and planning

To ensure the profitability of your planned hotel, we prepare a ten-year forecast and check the profitability of your project.

Directors search

A competent hotel manager is considered one of the most important aspects in the pre-opening phase and for subsequent hotel operations. As an executive recruiter, we would be happy to assist you in finding a suitable hotel manager.

Determination of lease value

In doing so, we determine the maximum affordable lease of the future hotel and thus lay the foundation for the profitability of your future investment.

Operator search

Thanks to our broad network in the national and international hospitality sector, we are the ideal partner in the area of hotel development to find a suitable operator for your future hotel.