positioning strategy
In close coordination with our clients, we develop tailored to the respective market and competitive situation positioning strategies as part of new hotel developments. In doing so, we are laying the foundation for the subsequent hotel concept and a successful market position. In addition, the positioning strategy serves as a basis for all communication channels and measures.
Positioning Strategy Procedure
- Definition of the target groups to be addressed, the desired category or star classification, the unique selling points and the associated core brand values
- Comparison and subsequent technical evaluation of various positioning alternatives and their demand potential
- Design of a coherent and market-compliant positioning strategy based on previous results
On request, we will be happy to assist you throughout the development process as part of a detailed feasibility analysis.
Das sagen unsere Mandanten
Silva Mountain
“The well-founded analysis as part of a feasibility study was the most important basis for us to successfully develop our new hotel project. A suitable positioning and a targeted marketing strategy played decisive roles, with Zarges from Freyberg Hotel Consulting providing us with significant support. What we particularly appreciate about the consultants is their passion for the hotel industry, which they share with us, but also their neutrality when it comes to recommendations and reviews. ”
International Tourism Organization AG
“Zarges von Freyberg Hotel Consulting helped us make the right decisions for a hotel project in Sicily through a highly analytical approach. We really appreciated the very pleasant and professional cooperation. ”
Immobilien Freistaat Bayern
“With Zarges von Freyberg Hotel Consulting, we have found a valuable partner who has been supporting us in hotel and tourism-related real estate projects for several years. We particularly appreciate the very individual approach, the comprehensive industry knowledge and the ability to develop innovative concepts for various locations. The reports meet a very high quality standard and always serve as an important basis for us to make decisions. ”
