marketing strategy
By realigning and optimising the marketing strategy Is it possible to identify and exploit additional sales potential. As a first step, our consultants help you to formulate the special features and unique selling points of your house. Measures will then be taken for all seven areas of marketing mix defined. Through targeted and structured marketing activities, you can retain and attract new guests. In the area of digital marketing We work closely with the experts from our subsidiary Online Birds Hotel Marketing Solutions.
Marketing Strategy Procedure
- Operational analysis to evaluate current positioning and concept as well as economic performance
- Presentation of possible positioning alternatives and subsequent development of the optimal positioning strategy and definition of target groups
- Development of a marketing strategy tailored to your hotel by defining targeted measures based on the marketing mix (product policy, pricing policy, communication policy, distribution policy, processes, employees and ambiance)
- Optional: Extrapolation of expected profitability after implementation of recommended measures
Das sagen unsere Mandanten
International Tourism Organization AG
“Zarges von Freyberg Hotel Consulting helped us make the right decisions for a hotel project in Sicily through a highly analytical approach. We really appreciated the very pleasant and professional cooperation. ”
Hotel Gut Immenhof
“We found the advice provided by Zarges von Freyberg Hotel Consulting to be very competent, helpful and pleasant during the construction and pre-opening phase of Hotel Gut Immenhof. We appreciate the flexible design of services according to our wishes — for example in the form of a written strategy paper, an on-site workshop or the organization of a director search. The consultants' well-founded recommendations always provided significant assistance in making important decisions regarding the construction and opening of hotels.” What we particularly appreciate about the consultants is their passion for the hotel industry, which they share with us, but also their neutrality when it comes to recommendations and reviews.”
