Development of a hotel concept
A well-thought-out hotel concept has become indispensable in competition. Based on a previously defined positioning strategy Zarges from Freyberg Hotel Consulting supports you in developing a modern concept suitable for the location. This hotel concept takes into account the constantly increasing Guest requirements.As part of the consultation on the hotel concept, any existing architectural plans from hotel operational perspective rated. Recommendations on the individual components of the marketing mix and on how to optimize and design experiences along the so-called “Customer Journey” are given.
Hotel concept development procedure
- Review and analysis of any existing documents (e.g. architectural plans)
- On request: Brief market and competitor presentation and assessment
- Development of a positioning strategy and development of unique selling points
- Recommendations for the appropriate marketing mix (product, price, communication, sales, personnel, processes and ambiance)
- Information on future operations
On request, we will be happy to assist you throughout the development process as part of a detailed feasibility analysis.
Das sagen unsere Mandanten
Silva Mountain
“The well-founded analysis as part of a feasibility study was the most important basis for us to successfully develop our new hotel project. A suitable positioning and a targeted marketing strategy played decisive roles, with Zarges from Freyberg Hotel Consulting providing us with significant support. What we particularly appreciate about the consultants is their passion for the hotel industry, which they share with us, but also their neutrality when it comes to recommendations and reviews. ”
Hotel Schnitzer
“After more than ten years of always trusting cooperation with Zarges von Freyberg Hotel Consulting, we have made it so far that we can fulfill our heartfelt desire to completely renew our hotel with a perfectly planned concept. ”
Immobilien Freistaat Bayern
“With Zarges von Freyberg Hotel Consulting, we have found a valuable partner who has been supporting us in hotel and tourism-related real estate projects for several years. We particularly appreciate the very individual approach, the comprehensive industry knowledge and the ability to develop innovative concepts for various locations. The reports meet a very high quality standard and always serve as an important basis for us to make decisions. ”
