“Sharing is caring” — Burkhard von Freyberg with recommendations for action for the hospitality industry

In recent weeks, Prof. Dr. Burkhard von Freyberg has shared his industry knowledge through development forecasts and hands-on practical recommendations regarding the corona crisis in various media. He gave interviews for hotel and catering trade magazines as well as for newspapers and news channels. This included the Süddeutsche Zeitung, TV-Ingolstadt, Hello Munich, TopHotel, biker beds, AHGZ and 24-hour hospitality. A wide range of questions relating to the corona crisis and its effects were addressed. These included, for example:

What do hoteliers now have to change in their businesses? Which accommodation segments are particularly affected? Does the VAT cut make sense?

Burkhard von Freyberg initially sees the potential to survive the crisis, particularly in companies with a strong positioning strategy. In addition, the opportunities offered by hotels, which have consistently invested in maintenance over the past few years, are rated as better. The brand and chain hotels in particular have the advantage of having a strong position on the accommodation market for several years.

Wellness and conference hotels will have a particularly difficult time in the near future. He does not deny that some companies that do not meet the above criteria could be affected by business insolvency. As a result, however, existing hotels can benefit from the decline in the shortage of skilled workers and competition.

This results in the recommendation to position yourself sharply on the market, invest specifically in marketing and implement digital solutions, such as check-in portals. In addition, a task list, which specifies the exact hygiene and social distancing regulations, is necessary for the successful reopening of the hospitality industry. He supports the VAT cut, but he criticizes the time limit and the disregard of the reduction on beverage sales.