Corona crisis — also an opportunity for realignment?

In such special, challenging times, it is important to stick together and proceed sustainably and thoughtfully. We at Zarges from Freyberg Hotel Consulting will also support you in this crisis situation and sincerely wish all affected hotels, business partners and colleagues a great deal of strength and stamina.

The hotel and catering industry is facing major challenges. This includes a large number of cancellations and the associated decline in demand, personnel management, dealing with the constantly changing government regulations and, in particular, the liquidity of one's own company. You are welcome to contact us at any time to work with us as a sparring partner to find solutions to these problems. For example, we offer preparation of a liquidity plan, support for bank discussions, and strategic evaluation and realignment. Of course, we are also available to assist you with any other concerns that you may now be confronted with.

Optimism is of great importance in such a crisis, which is why we are also trying to see the current situation as an opportunity. For example, we use the time to implement and promote digital solutions that are proving to be particularly useful now. We would be happy to advise you on this as well as on your future and existing projects.

Finally, we would like to give you another encouraging food for thought. It seems quite realistic to us to assume that once the corona crisis has been overcome, the proportion of domestic travelers will increase significantly, which will benefit the hotel and catering industry in Germany.

We wish you good health and hope that, together with us, you too can build up optimism during this time so that you can look forward to a positive future.