A well-considered hotel concept has become essential in the face of present competition. Based on a previously defined positioning strategy, Zarges von Freyberg Hotel Consulting will support you in the development of an up-to-date concept suitable for the location in question.
This hotel concept will take into account the constantly increasing guest requirements.
Within the framework of the consultancy relating to the hotel concept we shall also evaluate any architect’s plans which may already exist. We shall supply recommendations with regard to the individual elements within the marketing mix and for the optimisation and design of experiences along the so-called “Customer Journey”.
Procedure for a concept development
- Examination and analysis of documents if already available (e.g. architect’s plans)
- Upon request: short presentation and assessment of the market and the competition
- Development of a positioning strategy and development of unique characteristics
- Recommendations regarding the appropriate marketing mix (product, price, communications, sales, staff, processes and atmosphere)
- Hints for future operations
Upon request we shall be pleased to accompany you during the entire development process within the framework of a detailed feasibility analysis.
Forms of consultancy
Concise feasibility study
Support during appointments with architects
Comments by our clients
Immobilien Freistaat Bayern
to receiving your call.