Potential analysis &
Potential analysis &

A potential analysis will determine the opportunities for your hotel and will show optimisation measures. It is also possible to optimise your operations even without undertaking constructional changes to the current fabric. To this end Zarges von Freyberg Hotel Consulting will draw up the development possibilities for your establishment and give concrete recommendations for its optimal positioning. In addition the potential analysis will supply an ideal typical utilisation concept in order to achieve the maximum profitability of your hotel.

Procedure for potential analysis & optimisation

  • Mystery Guest Check to assess the current position and provide a basis for the analysis
  • Brief study of the location, market and competition situation at the micro- and macro-location
  • Examination of current positioning and concept
  • Analysis of the profitability over the last three business years
  • Development of potential analysis
  • Creation of a catalogue of measures with expedient alternatives for optimisation
  • Determination of an optimal positioning strategy and a future utilisation concept
  • Forecast of profitability following implementation of the optimisation measures

In connection with the potential analysis we shall be pleased to show you which of the measures can be implemented or supported by us within the framework of a subsequent supportive consultancy.

Forms of consultancy

Operation analysis in the form of an expertise

Strategic master plan

Profitability forecast


Comments by our clients

Logo Tannerhof
“The integral consultancy by Zarges von Freyberg Hotel Consulting over a period of several months provided us with very valuable impulses in various areas of the concern. The final result was that we were able to increase the overall business performance of the Tannerhof quite considerably. With the help of practical process analyses and optimisation measures the team of consultants supported us actively in the increase of additional sales, especially in gastronomy, and supported our general efficiency in work processes. The also gave us valuable recommendations regarding our positioning, pricing and communications strategy. All this led to a long-term increase in the operating result. What we particularly value in Zarges von Freyberg is the open and pleasant, always target-oriented cooperation on equal terms.”
Burgi von Mengershausen and Roger Brandes
Managing Directors
Aschbacher Hof
“Zarges von Freyberg Hotel Consulting supported us very competently and analytically, based on sound knowledge, during the course of various decision-making and development processes. We found the expertise and extensive experience of the consultants – in come cases themselves also entrepreneurs in the hospitality industry – to be very valuable. We appreciate the solution-oriented and always very pleasant cooperation which has our complete confidence.”
Rainer Lechner
Managing Director
We look forward
to receiving your call.

Do you want to find out more about us?

We shall be pleased to advise you by telephone and look forward to
hearing from you.
We shall be pleased to advise you by telephone and look forward to hearing from you.
+49 89 5 20 31 05-0