A potential analysis will determine the opportunities for your hotel and will show optimisation measures. It is also possible to optimise your operations even without undertaking constructional changes to the current fabric. To this end Zarges von Freyberg Hotel Consulting will draw up the development possibilities for your establishment and give concrete recommendations for its optimal positioning. In addition the potential analysis will supply an ideal typical utilisation concept in order to achieve the maximum profitability of your hotel.
Procedure for potential analysis & optimisation
- Mystery Guest Check to assess the current position and provide a basis for the analysis
- Brief study of the location, market and competition situation at the micro- and macro-location
- Examination of current positioning and concept
- Analysis of the profitability over the last three business years
- Development of potential analysis
- Creation of a catalogue of measures with expedient alternatives for optimisation
- Determination of an optimal positioning strategy and a future utilisation concept
- Forecast of profitability following implementation of the optimisation measures
In connection with the potential analysis we shall be pleased to show you which of the measures can be implemented or supported by us within the framework of a subsequent supportive consultancy.
Forms of consultancy
Operation analysis in the form of an expertise
Strategic master plan
Comments by our clients
to receiving your call.