Hotel Consulting in the field of
(Re-) Positioning
Hotel Consulting in the field of
(Re-) Positioning

A coherent and clear positioning in the market environment is becoming increasingly important in the hotel business because of the increasing competition pressure. Within the framework of our hotel consultancy we can develop promising positioning strategies. We understand this to mean the definition of a focus for the existing or planned hotel that is appropriate to the market and competition situation. Zarges von Freyberg Hotel Consulting will help you to expand or re-align your market position as required. In addition our consulting services will help you to develop an optimal concept for your hotel.

Procedure for a (Re-) Positioning

  • Analysis of the starting situation (for example with the help of a Mystery Guest Check)
  • Brief consideration of the market and competition situation
  • Determination of the hotel standard to be aimed for
  • Examination and assessment of various alternative positioning options
  • Identification of relevant target groups, unique characteristics and brand core values
  • Subsequent concept development for all areas of the marketing mix within the framework of the most promising alternative
  • If relevant, wording of a suffix to the name, slogan and positioning maxim
  • Possible presentation of recommendations for the modification of the existing product
  • Definition of individual marketing and sales activities

Forms of consultancy

Strategy paper

Plan for marketing measures


Comments by our clients

International Tourism Organisation AG
“Through their highly analytical approach Zarges von Freyberg Hotel Consulting helped us to make the right decisions concerning a hotel project on Sicily. We greatly appreciated the very pleasant and professional cooperation.”
Mark Iten
Chairman of the Board
Hotel Gut Immenhof
“During the construction and pre-opening phase of Hotel Gut Immenhof we found the advice we received from Zarges von Freyberg Hotel Consulting to be very competent, helpful and pleasant. We appreciated their flexible arrangement of services to suit our wishes – for example in the form of a written strategy paper, a workshop on location and the way they organised the search for a director. The consultants’ well-founded recommendations were always a great help in making the important decisions with regard to the hotel construction and opening.”
Ole Marxen
Managing Director
We look forward
to receiving your call.

Do you want to find out more about us?

We shall be pleased to advise you by telephone and look forward
to hearing from you.
We shall be pleased to advise you by telephone and look forward to hearing from you.
+49 89 5 20 31 05-0