The planning of a new hotel project is a complex task requiring expert partners. First of all it is necessary to investigate whether the relevant plot of land or existing property is suitable for the building or rebuilding, and which specific accommodation concept would be the right one. A sound business plan for the hotel will be the deciding factor. To this end, a location analysis and evaluation will provide the first step in order to investigate and evaluate the given situation with a view to the potential use as a hotel. Thereafter it is expedient to draw up a feasibility analysis, within the framework of which a marketable concept and an appropriate  positioning strategy will be developed, making use of any plans which may already have been made. Then the concept which has been drawn up will be examined during the course of a profitability calculation to ensure that it is economically feasible and profitable.

Zarges von Freyberg Hotel Consulting has at its disposal solid, practical expertise in the field of project development and has supported a large number of different hotel projects in the city and resort hotel sector. We support project developers in the drawing up of a business plan for hotels and in all other steps. Our extensive experience of hotels linked to our strong conceptual focus is seen to be a guarantee of success.