Within the framework of new hotel developments, we develop positioning strategies adapted to the market and competition situation in question in close consultation with our clients. In doing so we lay the foundations for the subsequent hotel concept and also for a successful market position. The positioning strategy also serves as the basis for all communications channels and measures.
Procedure for a positioning strategy
- Definition of the target group to be addressed, the category and/or star category to be aimed for, the unique characteristics and the associated brand core values
- Comparison and subsequent professional evaluation of different positioning alternatives and their potential demand
- Outline of a coherent positioning strategy in line with the market, based on the previous results
Upon request we shall be pleased to accompany you during the entire development process within the framework of a detailed feasibility analysis.
Forms of consultancy
Comments by our clients
International Tourism Organisation AG
Immobilien Freistaat Bayern
to receiving your call.