Services • Zarges von Freyberg

HOTEL CONSULTING
Services

Our hotel consulting services portfolio

The integral consultancy approach of Zarges von Freyberg Hotel Consulting is characterised above all by its practical basis and orientation towards the actual practicability of the strategies and measures that we recommend. We place great value on strong concepts which will create a unique profile later during marketing. Our portfolio in the field of hotel consultancy includes services both for existing hotels and for new hotel developments. You can learn more about our service portfolio in the field of hotel consulting below. Of course we shall be pleased to draw up a tailor-made consultancy offer for you. Please contact us here directly.

Analysis

Strategy

Optimisation

Implementation

Controlling

For existing hotels

Hospitality consulting for existing hotels from Zarges von Freyberg. As a result of the constantly rising expectations of guests and the large number of hotels being built, pressure is growing on hoteliers to make their mark on the market. Zarges von Freyberg Hotel Consulting helps hoteliers to overcome the individual hurdles relating to their business.

Within our range of services we offer classic advice on renovations and an in-depth analysis of the hotel operation concerned. We will support you with strategic measures in the repositioning of your hotel. We will optimise your processes and advise you regarding extensions or rebuilding measures.

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In order to achieve the maximum added value from a hotel in future, renovations are sometimes absolutely essential. Our service portfolio in hotel consultancy includes, among other aspects, the drawing up of a corresponding renovation expertise.

It is usually possible to discover and make use of unused potential even without major structural changes. On the basis of a Potential Analysis we can give you practice-oriented measures to increase efficiency.

Together with you we can develop a rigorous positioning strategy which is tailor-made for your hotel, so that you can re-define, expand or further strengthen your market position in future.

In order to set yourself apart from the competition and gain new customers, we shall develop a coherent marketing strategy for your hotel on the basis of the seven elements of the marketing mix.

We shall be pleased to support you in the successful realisation of your hotel extension or rebuilding project by examining in detail the plausibility of your plans and optimising your ideas.

In order to achieve the maximal operational efficiency for your hotel, we can support you in your Hotel Controlling. We examine all topics relating to finance planning, such as for example the creation of budget plans, controlling reports and cash-flow calculations.

Mystery Guest Checks can be used to discover how hotel guests really experience your establishment and at which point there is still room for optimisation.

We accompany you in your search for suitable executive staff. With the help of a detailed preliminary selection and a casting with all the top candidates we will help you in your search for a hotel director who suits your hotel.

For new hotel projects

Our hotel consultancy for new hotel projects. The development of a new hotel project demands not only a practice-related and detailed planning concept, but above all well-founded specialist knowledge. Our extensive and wide-ranging experience in the field of hotel development means that we are familiar with the latest trends. Our expert consultants have a profound knowledge of hotel concepts at home and abroad and can therefore assess accurately the chances of success for new hotels in various locations. In addition to classic feasibility analysis with an examination of location and competition, our range of services also includes the development of a promising concept together with sound and realistic estimates as well as the search for an operator.

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Our feasibility analysis provides a valuable basis for the success of your hotel project by means of an extensive examination of the concept and a sound economic viability estimate including a profitability study.

In order to find the most suitable location for your project, we assess it on the basis of a sound location analysis for your hotel, so that you can exploit its potential to maximal effect.

We shall assist you in developing a rigorous positioning strategy which is tailor-made to suit your hotel, in order to lay the foundations for a successful market position at a later date.

We will develop a coherent and feasible hotel concept for your new hotel by examining existing plans from the perspective of a hotel specialist, and will give recommendations for optimisation.

In order to ensure the profitability of the hotel you are planning, we will draw up a prognosis calculation for ten years and examine the profitability of your project.

A competent hotel director is regarded as one of the most important aspects, not only in the pre-opening phase but also for the hotel operations later on. We shall be pleased to act as executive recruiters in your search for a suitable hotel director.

Here we determine the maximal rent that the future hotel will be in a position to pay, thereby laying the foundation for the profitability of your future investment.

With the help of our extensive network in the domestic and international hospitality sector, we shall be pleased to support you in your search for the ideal operator for your future hotel.