prof. dr. burkhard von freyberg

Managing Partner


Burkhard von Freyberg is managing partner of Zarges von Freyberg Hotel Consulting and partner of Online Birds GmbH | The Hotel Marketing Company. In addition to hotel industry-specific teaching assignments in Germany and abroad, he has also held a professorship in Hospitality Management at the Faculty of Tourism at Munich University of Applied Sciences since 2009.

Before founding his own hotel consulting company, he worked for several years at Treugast Solutions Group as a senior consultant with a focus on feasibility studies for hotel projects in Germany and abroad.

Burkhard von Freyberg studied business administration at the Ludwig Maximilian University in Munich and earned his doctorate at the University of Regensburg, completed a hotel management apprenticeship at the Hotel Bayerischer Hof in Munich and worked in his parents’ restaurant business. He is also a book author, speaker and advisor in various hotel businesses as well as a (jury) member in various professional committees.

Expert in
the field
author & speaker
international network
hotel management
Curriculum Vitae (excerpt)

since 2022

Gut Immenhof

Member of the Advisory Board

2017 – 2022

Travel Charme Hotels und Resorts (Hirmer Hospitality)

Member of the Supervisory Board

since 08/2012

Online Birds – The Hotel Marketing Company, Munich


Together with Stephanie Zarges-Vogel and André Meier, founding of Online Birds – The Hotel Marketing Company, München

since 2009

University of Applied Sciences Munich, Faculty of Tourism

Professor for Hospitality Management, Head of Studies for the Master’s programme

Areas of research: Hotel Project Development, Strategic Hotel Management and Hospitality Experience Management

since 02/2008

Zarges von Freyberg Hotel Consulting, Munich

Managing Partner

Together with Stephanie Zarges-Vogel, founding of own consultancy firm

2004 – 2008

TREUGAST Solutions Group, Munich

Senior Consultant, scientific head of the TREUGAST International Institute of Applied Hospitality Sciences


Berlin 2021

Hospitality Controlling (ed.), 3rd edition

Berlin 2020

Hospitality Development (ed.), 3rd edition (with Laura Schmidt, Elena Günther)

Munich 2019

Strategisches Management für die Hotellerie: Theorie und Praxisbeispiele, 2nd edition (with Sabrina Zeugfang,
Laura Schmidt)

Berlin 2019

Hospitality Consulting (ed.), 2nd edition (with Susanne Steppat)

Munich 2018

Hotelmanagement, 5th edition (with U. Karla Henschel, Axel Gruner)

Stuttgart 2017

ErfolgReich in der Privathotellerie, 2nd edition (with Axel Gruner, Marina Lang)

Stuttgart 2016

Gastronomie managen: Umsatzchancen nutzen, Kostenfallen meiden (with Axel Gruner, Moritz Euchner)

Stuttgart 2015

Nachhaltigkeit als Erfolgsfaktor (with Axel Gruner, Manuel Hübschmann)

Berlin 2014

Erlebnisse schaffen in Hotellerie und Gastronomie (with Axel Gruner, Katharina Phebey)

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+49 89 5 20 31 05-0