prof. dr. burkhard von freyberg
Managing Partner
Burkhard von Freyberg is managing partner of Zarges von Freyberg Hotel Consulting and partner of Online Birds GmbH | The Hotel Marketing Company. In addition to hotel industry-specific teaching assignments in Germany and abroad, he has also held a professorship in Hospitality Management at the Faculty of Tourism at Munich University of Applied Sciences since 2009.
Before founding his own hotel consulting company, he worked for several years at Treugast Solutions Group as a senior consultant with a focus on feasibility studies for hotel projects in Germany and abroad.
Burkhard von Freyberg studied business administration at the Ludwig Maximilian University in Munich and earned his doctorate at the University of Regensburg, completed a hotel management apprenticeship at the Hotel Bayerischer Hof in Munich and worked in his parents’ restaurant business. He is also a book author, speaker and advisor in various hotel businesses as well as a (jury) member in various professional committees.
University
professor
Expert in
the field
Hospitality
author & speaker
international network
Strategic
hotel management
Innovation
leader
since 2022
Gut Immenhof
Member of the Advisory Board
2017 – 2022
Travel Charme Hotels und Resorts (Hirmer Hospitality)
Member of the Supervisory Board
since 08/2012
Online Birds – The Hotel Marketing Company, Munich
Shareholder
Together with Stephanie Zarges-Vogel and André Meier, founding of Online Birds – The Hotel Marketing Company, München
since 2009
University of Applied Sciences Munich, Faculty of Tourism
Professor for Hospitality Management, Head of Studies for the Master’s programme
Areas of research: Hotel Project Development, Strategic Hotel Management and Hospitality Experience Management
since 02/2008
Zarges von Freyberg Hotel Consulting, Munich
Managing Partner
Together with Stephanie Zarges-Vogel, founding of own consultancy firm
2004 – 2008
TREUGAST Solutions Group, Munich
Senior Consultant, scientific head of the TREUGAST International Institute of Applied Hospitality Sciences
Berlin 2021
Hospitality Controlling (ed.), 3rd edition
Berlin 2020
Hospitality Development (ed.), 3rd edition (with Laura Schmidt, Elena Günther)
Munich 2019
Strategisches Management für die Hotellerie: Theorie und Praxisbeispiele, 2nd edition (with Sabrina Zeugfang,
Laura Schmidt)
Berlin 2019
Hospitality Consulting (ed.), 2nd edition (with Susanne Steppat)
Munich 2018
Hotelmanagement, 5th edition (with U. Karla Henschel, Axel Gruner)
Stuttgart 2017
ErfolgReich in der Privathotellerie, 2nd edition (with Axel Gruner, Marina Lang)
Stuttgart 2016
Gastronomie managen: Umsatzchancen nutzen, Kostenfallen meiden (with Axel Gruner, Moritz Euchner)
Stuttgart 2015
Nachhaltigkeit als Erfolgsfaktor (with Axel Gruner, Manuel Hübschmann)
Berlin 2014
Erlebnisse schaffen in Hotellerie und Gastronomie (with Axel Gruner, Katharina Phebey)
to receiving your call.
Do you want to find out more about us?
We shall be pleased to advise you by telephone and look forward
to hearing from you.
We shall be pleased to advise you by telephone and look forward to hearing from you.
+49 89 5 20 31 05-0
