Strategic management for the hotel industry

Globalization, overcapacities, competitive pressure and changing guest behavior: The hotel industry is constantly changing.

In order to achieve sustainable success under these conditions, strategic hotel management is becoming increasingly important: Opportunities in the corporate environment must be seized, threats to corporate success avoided, the strengths of the company and its weaknesses reduced. It is also important to create competitive advantages over the competition.

This standard work provides an overview of the state of the art in strategic hotel management and the associated key areas of design.

For the 2nd edition, the theory and all practical examples were completely updated. In addition, the book was expanded to include the aspect of strategic control and further practical examples were incorporated.

The book is on webpage available from the publisher.